Creating a transformative brand is about so much more than simply designing a new logo
It means thinking about your brand in a way you may never have done before. It means taking what might first appear to be intangible ideas about who you are, how you do things and why you exist as a business and as a brand, and making them a reality.
It’s about how people think and feel about your brand, connecting, engaging, and moving your audiences and making a meaningful and lasting contribution.
LEARN MORE ABOUT US
ABOUT US
A specialist brand and design consultancy, &Wilder combines the expertise of a global agency with the personal and hands-on nature of a small agency.
Alison Stegeman is an award-winning, global brand strategist with over 20 years’ experience in corporate and consumer branding. After working with some of the world’s most famous brands at global brand and marketing consultancies including Interbrand, Landor and Ogilvy, Alison founded &Wilder in 2011.
&Wilder works with a fascinating mix of both international and UK-based clients as well as with strategic partners and London-based creative agencies. From Fortune 500 and mid-size international clients to start-ups and charities, &Wilder brings together a wealth of real-world experience across diverse industry sectors and cultures into a vibrant creative community that includes senior designers, writers, and digital specialists.
We help organisations uncover who they really are, what they stand for and how they want to be perceived. We develop transformative brand strategies that address real commercial challenges whether that be uncertainty about the future, knowing how and when to embrace change or taking a long, hard look at what they put back into the community.
THE WAY WE WORK
&Wilder grew out of an aspiration to be more than simply a brand consultancy partner.
It was a chance to share our knowledge, to make an impact, to do what we love under the structure of our own brand as well as to continue to work with our partners on strategic projects.
Building close and personal relationships from the start, we work as part of your team; hands-on, listening, challenging, demystifying the jargon, bringing strategic rigour, bold creativity, and a focus on continuous innovation.
We help you build consensus internally, create momentum, drive action, and get results.
HOW WE CAN HELP
Working with your leadership team, we help you understand where your business is heading and unite your people behind a common ‘vision of the future’.
WE OFFER
Leadership Workshops | Business Strategy | Brand Vision | Brand Strategy | Brand Architecture
Every business started for a reason, we help you uncover the deeper meaning, the ‘why’, your Purpose, to look at impact your business has on the world both now and in the future and to create a narrative to share with key stakeholders.
WE OFFER
Brand Purpose | Stakeholder Workshops | Brand Story
Looking deeper at what it is in your Brand DNA that makes you special and different, we show you how to best leverage and communicate this, to stand for something, to stand out from your competitors, to become even more relevant to your customers and to create long term competitive advantage.
WE OFFER
Brand Positioning | Brand Personality | Brand Identity | Brand Applications | Brand Experience | Digital Design | Brand Guidelines
Better understanding your customers, developing a closer and more engaged relationship with them across the customer journey and delivering a consistent brand experience will ultimately increase repeat purchase, brand advocacy and brand loyalty.
WE OFFER
Customer Research | Customer Experience Mapping | Customer Journey | Brand Communication | Brand Management
In partnership with your Leadership and HR Team, we help inspire and embed your unique company culture based on a shared set of beliefs, bringing meaning to day-to-day activities, improving employee motivation, helping you retain your team and attract the best future talent.
WE OFFER
Internal Research | Stakeholder Workshops | Employer Brand Strategy | Employee Engagement | Internal Communications
Planning for the future, whatever shape of form that might take – organisational transformation, behavioural change, geographical expansion, NPD or M&A activity – is key and setting that change in motion before you have to is the key to success.
WE OFFER
Business Planning | Strategy Workshops | Future Forecasting | Brand Curation | Brand Guardianship
OUR PHILOSOPHY
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Listen hard, learn quickly
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Share our knowledge and experience
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Simplify complexity, bring clarity
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Balance intuition and intelligence
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Dig for the truth, seek out connections
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Be the bridge between strategy and design
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Champion big ideas and creative thinking
WHO WE WORK WITH
“I engaged &Wilder to run a corporate identity and re-branding programme for Veryan Medical and am delighted I did so. They brought energy, enthusiasm, and true expertise to the process, making it both straightforward and enlightening. Veryan is delighted with the results. I would wholeheartedly recommend &Wilder to anyone contemplating going through a similar exercise.”
“Alison is one of the best professionals in brand consultancy in my international business experience. She was one of the key people in the rebranding of the 2nd largest airline in Russia and her contribution was crucial to the S7 success story.”
“Alison from &Wilder worked on a brand strategy project with me in the automotive industry. She was a fantastic partner, thoughtful, creative, and resourceful. Her work pushed the boundaries of what was being done by others. She worked very well with the CEO, an accomplished and talented marketer by training. I would welcome the chance to work with her in the future.”
“As a brand strategist Alison is unique as she has the ability to have a 360 opinion of a project and the many touchpoints that come into play. She’s involved at every step of the process, and with her unique approach, she helps unite both the strategy and the creative which always makes for a much better product.”
“Alison was a great help with her team to establish a new retail concept for our company in Sweden. The results even now are amazing. I can strongly recommend Ali!”
“Alison was both personable and committed whilst heading up a branding exercise for the Chelsea Barracks development at Interbrand. She managed a multi headed client with professionalism and integrity at all times and delivered diligently to deadlines.”
“Alison supported a very large brand refresh. She managed a large group of diverse stakeholders with professionalism and skill and was instrumental in helping us to achieve a series of firsts.”
“Having Alison from &Wilder on board meant that we had an objective and discerning steer. We've ended up with a strong brand platform to take forward to a refreshed visual and verbal identity and we're really grateful to Alison for helping us work through the process to arrive at a coherent and exciting foundation for our brand.”
Acquired by Otsuka in 2018, Veryan was VC-funded and looking to make the big step into the US. We needed to capture the Brand DNA of Veryan and infuse our values throughout our expanding organisation. Alison immediately understood the need and based on her brilliantly rapid and perceptive assimilation, she mobilised a high-energy process and, 3 years later, we are still deriving the benefits from that investment. Recommendation without caveat!
