WHAT MAKES US TICK
We’re always looking for new and different ways of thinking. We believe in the power of brands to inspire, excite and unite.
Fresh thinking is at the heart of what we offer
We bring:
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Natural curiosity
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New perspectives
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Clarity and simplicity
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Rigour and creativity
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Positivity and confidence
WHAT WE OFFER
Fresh thinking is the lifeblood of any organisation that wants to transform and grow
Fresh thinking is at the heart of what we offer. Bringing you a new perspective on your organisational or brand challenges, both strategically and creatively, we help you inspire and engage your organisation with a collective desire for change and a belief in what is possible.
Businesses that don’t have fresh thinking carry on doing things the way they’ve always done them and often end up losing track of who they are, what they stand for and where the business is heading. Over time, they become less authentic, less differentiated, less relevant to their customers and less attractive to potential employees.
&Wilder challenges, encourages and nurtures brands to help them transform. Working with you to uncover your unique Brand DNA and activate your vision of the future, we help you build and strengthen your brand, grow faster, get results and to make your mark.
WHAT DRIVES US
What do our clients have in common?
Whether large or small, they have an entrepreneurial mindset and a challenger mentality. They are looking to do things differently, to be bold, to think bigger, to grow faster, to go further.
Over the years, we have learnt to listen to what’s not being said and to learn quickly. A rigorous strategic approach and bold creativity go hand in hand. We demand the best of ourselves, and we expect the same from others.
We can honestly say that we love what we do, the people we get to work with, the places we see and the exciting and transformative journey we get to go on together.
THE IMPACT OF A STRONG BRAND
Brand is one of your most valuable, intangible assets and therefore contributes a substantial amount to the balance sheet.
According to Interbrand and JP Morgan, on average, brand accounts for more than a third of shareholder value. The impact and importance of brand strategy touches all areas of an organisation. Based on research conducted by Harvard Business Review and pwc, a strong brand strategy can make a big impact on all areas of an organisation.
“I engaged &Wilder to run a corporate identity and re-branding programme for Veryan Medical and am delighted I did so. They brought energy, enthusiasm, and true expertise to the process, making it both straightforward and enlightening. Veryan is delighted with the results. I would wholeheartedly recommend &Wilder to anyone contemplating going through a similar exercise.”
“Alison is one of the best professionals in brand consultancy in my international business experience. She was one of the key people in the rebranding of the 2nd largest airline in Russia and her contribution was crucial to the S7 success story.”
“Alison from &Wilder worked on a brand strategy project with me in the automotive industry. She was a fantastic partner, thoughtful, creative, and resourceful. Her work pushed the boundaries of what was being done by others. She worked very well with the CEO, an accomplished and talented marketer by training. I would welcome the chance to work with her in the future.”
“As a brand strategist Alison is unique as she has the ability to have a 360 opinion of a project and the many touchpoints that come into play. She’s involved at every step of the process, and with her unique approach, she helps unite both the strategy and the creative which always makes for a much better product.”
“Alison was a great help with her team to establish a new retail concept for our company in Sweden. The results even now are amazing. I can strongly recommend Ali!”
“Alison was both personable and committed whilst heading up a branding exercise for the Chelsea Barracks development at Interbrand. She managed a multi headed client with professionalism and integrity at all times and delivered diligently to deadlines.”
“Alison supported a very large brand refresh. She managed a large group of diverse stakeholders with professionalism and skill and was instrumental in helping us to achieve a series of firsts.”
“Having Alison from &Wilder on board meant that we had an objective and discerning steer. We've ended up with a strong brand platform to take forward to a refreshed visual and verbal identity and we're really grateful to Alison for helping us work through the process to arrive at a coherent and exciting foundation for our brand.”
Acquired by Otsuka in 2018, Veryan was VC-funded and looking to make the big step into the US. We needed to capture the Brand DNA of Veryan and infuse our values throughout our expanding organisation. Alison immediately understood the need and based on her brilliantly rapid and perceptive assimilation, she mobilised a high-energy process and, 3 years later, we are still deriving the benefits from that investment. Recommendation without caveat!
