Our agile business model increases flexibility, allowing us to tailor each project to our clients’ specific needs and timeframes.
We offer a balanced approach, bringing in the right people at the right time, with access to senior experts and specialists as required. We develop close partnerships that bring our clients a strong strategic and creative viewpoint and end-to-end consistency.
OUR APPROACH
With many years of process-driven branding work in hand, over the years we’ve become less rigid in our approach.
Although always based on a clear set of measurable objectives, a proven framework and key success factors, our approach is first and foremost, tailored to each client’s needs, type of project, budget and timeline.
TYPICAL BRAND STRATEGY PROGRAMME
Our projects range from 1 day workshops to 3+ month strategic projects and longer term partnerships.
OUR SERVICES
Business Planning, Market Analysis, Competitive Audit, Brand Purpose, Mission, Metrics (KPI’s), Management Coaching
Research, Brand Model Development, Brand Positioning, Value Proposition Development, Go to Market Strategy
Creative Strategy, Naming, Brand Identity, Brand Identity Guidelines, Brand Training
Website, Social Media, Mobile
Internal Launch, Culture Change Programme, Employer Branding, Creative Thinking, Innovation, Training and Development
Customer Journey, Brand Experience Mapping, Key Applications, Brand Tracking, Metrics
Exploration, Scenario Planning, Emerging Trends
“I engaged &Wilder to run a corporate identity and re-branding programme for Veryan Medical and am delighted I did so. They brought energy, enthusiasm, and true expertise to the process, making it both straightforward and enlightening. Veryan is delighted with the results. I would wholeheartedly recommend &Wilder to anyone contemplating going through a similar exercise.”
“Alison is one of the best professionals in brand consultancy in my international business experience. She was one of the key people in the rebranding of the 2nd largest airline in Russia and her contribution was crucial to the S7 success story.”
“Alison from &Wilder worked on a brand strategy project with me in the automotive industry. She was a fantastic partner, thoughtful, creative, and resourceful. Her work pushed the boundaries of what was being done by others. She worked very well with the CEO, an accomplished and talented marketer by training. I would welcome the chance to work with her in the future.”
“As a brand strategist Alison is unique as she has the ability to have a 360 opinion of a project and the many touchpoints that come into play. She’s involved at every step of the process, and with her unique approach, she helps unite both the strategy and the creative which always makes for a much better product.”
“Alison was a great help with her team to establish a new retail concept for our company in Sweden. The results even now are amazing. I can strongly recommend Ali!”
“Alison was both personable and committed whilst heading up a branding exercise for the Chelsea Barracks development at Interbrand. She managed a multi headed client with professionalism and integrity at all times and delivered diligently to deadlines.”
“Alison supported a very large brand refresh. She managed a large group of diverse stakeholders with professionalism and skill and was instrumental in helping us to achieve a series of firsts.”
“Having Alison from &Wilder on board meant that we had an objective and discerning steer. We've ended up with a strong brand platform to take forward to a refreshed visual and verbal identity and we're really grateful to Alison for helping us work through the process to arrive at a coherent and exciting foundation for our brand.”
Acquired by Otsuka in 2018, Veryan was VC-funded and looking to make the big step into the US. We needed to capture the Brand DNA of Veryan and infuse our values throughout our expanding organisation. Alison immediately understood the need and based on her brilliantly rapid and perceptive assimilation, she mobilised a high-energy process and, 3 years later, we are still deriving the benefits from that investment. Recommendation without caveat!
